Product Categories are the different types of products you want to offer for your customers. Some example might include Prints, Digital Products, Accessories, etc. For variations on a single product, like frames, please see our tutorial on Product Options
Hover over Sunshine, and click on Product Categories
In the Name field, type in the name of the Product Category you’d like to create (like Prints, Digital Downloads, etc)
Finally, click Add New Product Category to create the Product Category